Tumblr SEO Techniques

It has already been stated that the SEO capabilities of the Tumblr platform are reasonably poor, there will be a further post comparing Tumblr to Wordpress and showing the platforms superiorities and inadequacies. However since we are determined Digital Marketing DMCM students we have decided to raise our cloud computing blog through mighty Google’s results. 

SEO is a constantly changing art form, as Google attempts to keep its algorithms secret to stop unethical website creators achieving an undeservedly high ranking, us ethical user must also change our methods to keep up. In this first update on our SEO attempts I will outline for tips which will improve the indexing ability of any Tumblr blogs but regular site’s also. Tumblr provides the ability to modify the html as well as custom formatting tags. The following tips should help improve a site’s ranking by providing search engines with additional information.

1.   Modify the <title> tag to reflect post title and summary:

By placing the post summary first, it makes it more likely to show up on organic search for the content rather than the blog title.

<title>{block:PostSummary}{PostSummary} - {/block:PostSummary}{Title}</title> 

2.   Modify the meta tag for title and description:

<meta name=”title” content=”{block:PostSummary}{PostSummary} - {/block:PostSummary}{Title}” /> 
<meta name=”description” content=”{block:PostSummary}{PostSummary} - {/block:PostSummary}{Title} - {Description}” />

3.   Put appropriate keywords into the keywords meta tag:

<meta name=”keywords” content=”{block:Permalink}{block:Posts}{block:Tags}{Tag}, {/block:Tags}{/block:Posts}{/block:Permalink}” /> 

4.   Submit the sitemap.xml to Google Webmaster Tools, Y! Site Explorer and Bing Webmaster:

Each Tumblr site has a sitemap.xml file at http://site.tumblr.com/sitemap.xml. By submitting this, search engines will have better information about the pages to index and thus will be able to index more pages per site, meaning that your site has all of its quality content indexed.